Tag: #ideas

  • 10 Steps How to Write the Best Chapter of Your Career

    10 Steps How to Write the Best Chapter of Your Career

    10 Steps How to Write the Best Chapter of Your Career

     

    I focused on dealing with career changes and following our dreams in recent posts. Now it’s time to turn our attention to redesigning your career. In today’s post, we will look at ten steps to write the best chapter of your life.

     

    Disclosure:  This page contains affiliate links, which means I receive a small commission, at no extra cost to you, if you make a purchase using the links.

     

    Sometimes it’s a good thing when bad things happen.

    Gone are the days when you stay with an employer for 30 years. Four years ago, I was laid off from my corporate communications job. While I wasn’t expecting my day job to go away, it didn’t take me long to see that it was the stepping stone to the next destination on my career path.

     

    My story of being laid off has been on my mind lately as I see so many people taking part in the Great Resignation. Since my corporate job ended, I started:

    • a freelance communications and public relations business,
    • offering my services as a writing coach,
    • writing a book, which I published in 2018,
    • traveling to conferences as an attendee and a speaker, and
    • teaching my favorite subject, English, at a community college.

     

    But none of that would have been possible had I not taken control of my story.

     

    And you can too.

     

    This post will take you through the ten steps I used to map out a new life and career vision to write the best chapter of my life.

     

    Step #1 – Define who you are to find the career you want.

    The first time I got laid off, I was 29 years old. I was in such a rush to find another job that I ended up taking a terrible job that did not end well.

     

    But the experience forced me to step back to define who I am.

     

    Therefore, I had to ask myself questions like:

    • What makes me different?
    • Do I have products or services to offer?
    • How can I highlight my accomplishments?
    • Will people benefit from the information I can provide them?
    • In what ways do I offer value?

     

    These questions helped me understand who I am and what I have to offer to a potential new employer or client. The exercise also helped me develop my personal brand story.

     

    You can create your questions or use Stanford’s career assessment tool.

     

     

    Step #2 – Exercise your idea muscle in planning your next career.

    I am a big fan of capturing ideas in a notebook or as part of mind mapping exercises. I like to use mind maps for everything from career planning to writing. A mind map is a chart that visually displays ideas. While some people like to create mind maps using notebook paper and pens, I like using an online mind mapping tool called MindMeister.

     

    Once you decide which tool to use, here’s how mind mapping works:

     

    • Write the topic in the middle of your paper or screen.
    • Draw lines that point away from the middle. Each line expresses one thought or idea related to the subject. Use keywords to write these ideas onto each line.
    • From each line, add more ideas. Don’t feel like you have to limit the number of ideas you add to a mind map.
    • Use pictures, colors, and icons to help bring your map to life. This approach helps to spark new ideas during the brainstorming process.

     

     

     You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere. Lee Iacocca

     

     

    Step #3 – Use your ideas to map out your vision journal.

    After completing the idea mapping activity, divide your ideas into two groups – short-term and long-term. First, select the ideas you want to pursue. Using a plain notebook, sketchbook, or journal, write a brief description of each idea. For example, one of my ideas was to write a book that helped people find hope and strength during challenging times. I listed the idea in my journal. Next, add pictures related to your ideas. You can draw images, cut out pictures from magazines, and add stickers. Since you are creating your vision, make it as clear, bright, and exciting as you want.

     

    Step #4 – Bring your ideas to life with a vision board.

    If you like the idea of having your vision posted on the wall, consider making a vision board. Your vision board should feature keywords and phrases from your idea map like the vision journal.

     

    Don’t forget to add your favorite images, quotes, or objects. You can use various pictures like postcards, family photos, and photographs from magazines. Use index cards to write messages.

     

    If you’re wondering where to begin, here’s a shortlist of tools for creating a vision journal or a vision board.

     

    Step #5 – Start researching the next chapter of your career.

    Make a list of all the ideas you want to explore from the mind-mapping exercise. Then, take the ideas you want to research and start listing questions about each idea. The questions you create for each idea should help you find the answers you need. For example, if you see yourself working as a professional writer, ask questions about everything required to begin working as a writer.

     

    Answer the Public allows you to type in a keyword or phrase, and the tool generates a wheel of question keywords related to your topic.

     

     

    Step #6 – Develop the skills you need to succeed. 

    Once you have your new career vision mapped out and researched, determine what skills you need to succeed. Talk to people who are doing the type of work you see yourself doing in the future. Create a list of the skills required and a timeline.

     

     

    Step #7 – Build your brand.

    Building a personal brand is not optional.

    It is a strategy for survival. Personal branding, also referred to as personal marketing, helps you to:

    • Establish your reputation in your industry;
    • Promote your experience;
    • Stand apart from your competitors; and
    • Attract new employer, client, or fan.

    In a world of economic uncertainty and job loss, you owe it to yourself to build your brand.

    Taking the time to market your know-how and skills will move you closer to the next chapter of your life.

     

     

    Step #8 – Take your new career vision for a test drive.

    As you work to transition to your next chapter, find ways to test your new career vision. Look for opportunities to volunteer, job shadow, or work as an apprentice. Use your current job to explore new avenues for your career vision.

     

    While working as a corporate communicator, I was fortunate to gather a lot of experience. I worked as a communications manager for our company’s manufacturing business unit in one role. To better understand the manufacturing world, I studied Six Sigma. While it wasn’t a requirement for my job, I saw it as an opportunity to move in a different direction. As a result, I use my Six Sigma knowledge to help clients with efficiency and productivity.

     

    Step #9 – Track your progress.

    Once you begin to work through your plan, keep track of your progress. Re-evaluate where you are and make changes as necessary. Don’t be afraid to switch gears if you don’t like something.

     

    Step #10 – Don’t lose track of your new strategic vision.

    Don’t lose track of your vision as you begin to map out the next chapter of your life. For example, if you dream of becoming a professional writer, don’t get discouraged if you don’t have 20 clients lined up. Instead, stay focused on your vision and keep working at it consistently. However, if money is running low, don’t be afraid to take a non-writing job to pay the bills. The most important thing is to not give up on your dream.

     

    If you haven’t started your writing journey yet, there’s no better time than today. But, first, read through my 10 Steps to Writing a Nonfiction Book.

     

    Pink and white tulips on a pink desk with notebook and cup of tea

  • How to Boost Your Creativity with a Little Bit of Structure

    How to Boost Your Creativity with a Little Bit of Structure

    Creativity is an amazing talent to possess, but it can be easy to get lost in the chaos of ideas swirling around in your head. That’s where I use structure to help me keep everything together.  Instead of trying to brainstorm and execute in a haphazard way, try setting up some organization for your creativity to flourish. With a little bit of structure, you’ll be amazed at how your creativity flows.

     

    Teamwork Meeting Brainstorming Social Communication Concept
    Photo from Adobe Stock

     

     

    When talking to some creative entrepreneurs, there is a sense that structure limits flow. There is concern that structure may stop us from creating our best work. For this reason, it can be easy to throw structure out the window. It sometimes feels hard to apply processes like outlines, deadlines, or other creative limitations when we’re trying our absolute hardest to get through one day without feeling restricted by some outside force.

     

    But with uncertainty comes confusion. I find it difficult to concentrate without direction. In the past, I ended up working harder, not smarter, by being less productive.

     

    It can be hard to reach the perfect flow without any direction if you’re anything like me. But, even if it’s a simple outline on a napkin or sticky note, I find that some type of direction is better than nothing at all. So here are five tips on applying a little bit of structure to the creative process.

     

    Disclosure: This page contains affiliate links, which means I receive a small commission, at no extra cost to you, if you purchase using the links.

     

    #1  Use regular brainstorming sessions to maintain creativity

    Every creative project deserves at least one brainstorming session. Brainstorming is a great way to explore various ideas and options before starting any creative project.

    Whether you decide to conduct research, talk to friends, use photos, or pull out the whiteboard, brainstorming may be the boost your project needs to get started.

     

     

     

    #2  Allow scheduling to help you stay on track

    Creativity is messy. Some creative entrepreneurs hear the sound of a schedule and cringe. However, scheduling time for your creative work offers the organization you need to help you focus. When do you have the most energy during the day? At what time of day do you get your best ideas? During these times, schedule time to capture your ideas. Then, write your thoughts down in a journal or notebook.

     

    #3 Declutter your work environment

    To say creativity can be messy is an understatement. Caught up in the passion of using your imagination to connect unseen dots does not always result in a clean environment. However, when the clutter builds up, it is no longer a representation of the method to your madness but rather a blockage. So keep your creative workspace clear of unnecessary clutter.

     

     

     

    #4  Find tools that help you stay creative

    After brainstorming, scheduling, and cleaning, you might wonder how to add structure to your creative process. Since inspiration can strike at any time, always have something handy to capture ideas, whether a recorder, camera, or notebook.

    I also like to use tools that help me stay creative. I’ve used PowerPoint, Adobe, and Microsoft Word to create graphics, presentations, and templates in the past. Today, I use Canva, the perfect online graphic design tool that anyone can use. With its intuitive and straightforward interface, you can create beautiful designs.

     

     

     

    #5  Use deadlines to reach your goals

    The first step in managing a project is setting yourself a reasonable deadline because then you can work backward from that point and make sure it gets done. Next, you can use a simple planner to organize your project. I always start with a deadline and end goal in mind. Then, I set aside specific blocks of time to get each component done. Using deadlines allows me to utilize my time effectively while leaving room for new perspectives, changes, or mishaps. Most importantly, it limits procrastination. The earlier I complete one project, the quicker I can move on to the next.

     

     

    Laptop on desk with person writing in a notebook

  • How to Uncover Ideas to Write Amazing Content Every Day

    How to Uncover Ideas to Write Amazing Content Every Day

    A team of people brainstorming ideas using Post-It Notes on a board

    Do you ever wonder how businesses uncover ideas to write amazing content that reaches their customers?

    You are not alone. In talking to small business owners about writing content, it is clear that finding new ideas every month is a challenge.

    [bctt tweet=”Do you ever wonder how businesses uncover ideas to write amazing content that reaches their customers? You are not alone. Read more on the blog.” username=”KBTWrites”]

    Content creation is a vital marketing tool. And with more than 5 million content pieces published every day, it’s essential to write about important topics to your target audience.

    But the process to uncover ideas for writing is one of the hardest things to do.

    So, where can you find the best content ideas? Research.

    While quantitative research can offer valuable statistics on customer response to products and services, qualitative research allows you to gather information by talking and listening to customers and staff.

    Below are some easy ways to conduct research to uncover audience-focused content ideas.

    Disclosure: This page contains affiliate links, which means I receive a small commission, at no extra cost to you, if you make a purchase using the links.

    Connect with the Customers You Have and the Customers You Want

    Chiara McPhee, COO and co-founder of Bizzy, offers this advice: “I’ve found it incredibly helpful to have a framework in place to systematically collect, prioritize, and implement product features based on customer feedback–both from customers you have, and the customers you want!”

    In addition to finding out what your customers think of your products and services, find out what problems they’re facing. Uncover content ideas from the information collected.

    Plus, here are some other things you can do:

    If you use an email service provider like ConverKit, you can ask your email distribution list questions like:

    • What issues is your business facing today?
    • List 3 questions you have for me [or my company].
    • How can I [or my company] help you solve a problem you’re currently facing?

    Use the information collected to meet customer needs and write educational content that will help others.

    Consider connecting with your audience while they’re visiting your website. HubSpot offers a Live Chat feature where you can interact with current and prospective customers and see what questions they’re asking. Write content based on the topics you repeatedly see in the chat.

     

    Listen to Audience Discussions through Keyword Searches

    An excellent way to find content ideas is through search engines. In addition to Google, there are more than 16 other search engines available such as Bing, Swisscows, and DuckDuckGo.

    Additional ways to search include:

    Answer the Public allows you to search for keywords or phrases, and then it generates a circle of question keywords related to your topic.

    BuzzSumo is great for everything, from topic research to brand marketing.

    Ahrefs not only offers keyword search capability but lets you enter your competitor’s domain to see how frequently they’re publishing and republishing content on the same topic.

    Answer the Public photo of man with glasses and beard

    Uncover Ideas Using the Skyscraper Technique

    As you search for ideas for content writing, consider using Brian Dean’s skyscraper technique. This technique examines high-performing content and makes it better. What is high-performing content? Posts with lots of social shares or high-ranking blog posts that appear on search engine pages.

    Next, Dean recommends taking the content to the next level. He recommends taking all four of the following steps:

    • Make it longer
    • Use better designs
    • Offer up-to-date information
    • Create a more thorough version

    Dean offers a few ideas on how to improve existing content.

    Hold on to Your Research by Creating an Idea System

    Coming up with ideas to write content can be hard. So once you develop a process for generating ideas, it’s essential to create a system for saving your ideas.

    1. Keep a notebook

    Jot down a new idea as it comes to you. Get a notebook that transports easily and can fit into any bag. Carry it with you as ideas and inspiration may strike at any time. If you are in a position where you cannot write, like a car or on a treadmill, record your idea on your mobile phone.

    2. Keep a digital idea log

    Any idea from your notebook that you decide to pursue can move to a digital file. Use Dropbox or Google Docs to organize your ideas. You can also use these tools to store photos.

    3. Idea board

    If you work with a team in an office environment, consider adding an idea board in a central location. Encourage staff to add ideas to the board regularly. Reward employees for their willingness to share. If some team members are remote, consider using a tool like Trello or Mindmeister.

    Keep the Ideas Flowing Using a Fixed Repeating Schedule

    Manufacturers use the Every Product Every Interval or a Fixed Repeating Schedule (FRS) to manage product production schedules. Using the FRS approach allows the manufacturer to repeat the same production schedule to produce the product.

    Once you develop a process to uncover ideas, use the same approach daily or weekly. Evaluate how the process is going for a few weeks or each month. If necessary, make adjustments to your ideation process.

     

    Find the Beauty in Capturing Your Ideas

    A few months ago, I read about James Altucher’s approach to capturing ideas. He writes ten ideas every day. Altucher believes if you make a list of ten ideas each day, you will become an idea machine. I love this!

    As a person who wakes up in the middle of the night with all kinds of ideas, I was excited by this approach to capturing my ideas each day.

    As someone not afraid to jot down ideas on anything – journals, Post-It Notes, napkins – the concept of making idea-collection an intentional part of my day was great.

    One of the things I learned by consistently capturing my ideas is that some ideas make it, and some don’t. My new approach is progress for me as I once thought every idea I came up with had to live and breathe. Today, I am just satisfied to get my thoughts out of my head to explore the possibilities of making at least one idea come to life.

    How do you uncover ideas for blog posts or projects? Please share how your idea process works. Feel free to share your comments below.